Institute of Professional Studies
University of Allahabad


Today: 24-03-2018
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NABL accredited Food Analysis & Research Laboratory

Centre of Media Studies

In 21st Century the media has a wide spectrum to cover e.g.newspaper , television, radio, mobile, and internet and so on and so forth. The Media Industry is going global, becoming digital and converging. In our country Media Industry is growing at the rate of 20 percent per annum. Entertainment and media, together, form the country's sixth biggest industry, with 3.5 million people working in it. Within the next 4-5 years, the industry is expected to cross eighty thousand crores annually. Media organization is now looking to optimize its reach across platforms such as newspaper, T.V., IPTV, Radio, Internet and Mobile. As converging media (Cross Media) content involves more than one platform, so it has a high demand of multi-skilled media persons.

The Centre prepares students for employment in the media industry. The courses has been designed for the real world of contemporary media. Students will work with industry-standard equipment gaining skills in media production (print, broadcast and online), research, communication, reporting and media handling.

We believe that a combination of writing and production skills either in print, television or radio; a broad understanding of the media and the ability to think critically are essential for people who are planning careers in the rapidly evolving media industry.


  • To prepare students for the Indian media industry.
  • To provide a solid theoretical background in journalism.
  • To provide a practical exposure in Journalism for print & electronic media.
  • To provide a set of ethics for them to imbibe.
  • To provide a marketing orientation to them.

Scope of employment

Students can opt for career in print, electronic, broadcast (radio) and web media as well as in field of public relation and advertisement.


  1. Photography Lab:
    Film cameras, Digital cameras of various range and qualities, Photo scanner, Laser printer, Fully equipped dark-room, Well equipped studio with studio light system.
  2. Videography & Editing Lab:
    Cameras: Five DV cameras and one HDV camera
    Editing Systems: Mac Platform, also Pinnacle Liquid Edition, Pinnacle Studio, Hi-end Computers, Acaustic system and other accessories of Videography.
  3. Computer Lab:
    The Centre has well equipped lab with Video editing, Photo editing, Page making & designing software.
  4. Media Research Cell:
    The Centre has well equipped Media Research Cell. Within Research Cell a diverse group of scholars and students is researching and debating questions of media history; media policy, technologies and practice; literary and cultural history; politics and power and new media developments.
  5. Library:
    The Centre has rich repository of books and journals.

Workshops & Seminars

The one innovative method of teaching adopted by the Centre is teaching and training through workshops. Top level professionals from media industry and institutions i.e. Satish K. Singh, Qamar Wahid Naqvi, Shashi Shekhar, Rahul Dev, Punya Prasun Bajpai, Priyadarshan, Ashutosh, Sikta Deb, Nagma, Rajesh Badal, S. N. Sinha, Sheetal Rajpoot, Ritul Joshi, Amit Rai, Umesh Gogna, T. Dasgupta etc. deliver interactive lectures, conduct workshops on various media practices like photography, script writing, video film making, how to become a successful anchor in electronic media and new trends in journalism etc.

Publication & Production

  • Journal of Media Studies (February and August)
  • 'Bargad' monthly magazine
  • Lab newspaper 'Swagat'.


    The Annual exhibition of photographs and presentation of visual production of the students, 'Dastak' is organised every year .

About the Centre
Journal of Media Studies
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